Earlier, groceries and books were the only things available online. However, given the changing scenario, it would not be surprising indeed if refrigerators also end up being sold online.
Amazon announced its plans of selling Kenmore appliances online, and it could be a game changer for both the partners. Amazon has been providing its users a great online experience for shopping but has not ventured so far in appliances segment. Kenmore appliances have also closed some showrooms over past few years owing to low sales, and online selling of Kenmore appliances will provide it a great platform.
The consumer’s reports on online rating have showcased dozens of models which include refrigerators and washing machines as top sellers. One in three homes in the country has Kenmore appliances, and if these could be sold through online platforms like Amazon, it will be a game-changer in the coming days.
Partnership with Amazon could prove to be a game changer for Kenmore since the younger generation is very much attuned to online shopping. They want every product and service to be delivered to their doorsteps, and with Kenmore appliances taking this plunge, the future is surely going to be bright.